Views: 222 Author: Loretta Publish Time: 2026-02-18 Origin: Site
Content Menu
● What Are Custom Swimwear Labels & Packaging?
● Why Labels & Packaging Matter for Swimwear Brands
>> 1. Brand Perception & Price Positioning
>> 2. Compliance, Care & Returns Reduction
>> 3. Hygiene & Customer Confidence
● Plan Your Branding During the Sampling Stage
● Core Label Types for Swimwear (OEM Options)
>> Tagless Inside Neck / Waist Labels
>> Hang Tags for Retail & Showrooms
>> Woven & Embroidery Brand Labels
>> Size, Care, and Composition Labels
● Essential Hygiene Liners for Swimwear
>> Custom Branded Hygiene Liners
>> Recycled Material Hygienic Liners
● Sustainable Bags & Packaging Options
>> Biodegradable Bags as Default Option
>> Custom Natural Cotton Drawstring & Zipper Bags
● Pricing, MOQ, and How Labeling Affects Your Order
● Practical Label & Packaging Strategy For OEM Swimwear Brands
>> Step 1: Define Your Brand Position & Budget
>> Step 2: Choose Core Elements for Every SKU
>> Step 3: Create a Label & Packaging Specification Sheet
● Example Branding Combinations for Different Swimwear Brands
● Best Practices for Working With an OEM Swimwear Factory
● Ready To Build Your Branded Swimwear Line With Yongting?
● FAQs About Custom Swimwear Labels & Packaging
>> 1. Do labels and packaging count toward the swimwear MOQ?
>> 2. Can I use my own labels and have the factory apply them?
>> 3. What is the advantage of tagless labels for swimwear?
>> 4. Are there sustainable options for bags and hygiene liners?
>> 5. Can I see a mockup before confirming my hang tags or hygiene liners?
As a dedicated swimwear OEM manufacturer in China, we know that branding does not stop at the bikini design — it lives in your labels, hygiene liners, and packaging experience. This guide shows swimwear brands, wholesalers, and private-label startups how to build a premium, cohesive labeling and packaging system that boosts perceived value and drives repeat purchases.
Custom labels and packaging include every branded element that surrounds your swimwear product: internal labels, hang tags, hygiene liners, and bags or pouches. When done correctly, these details reinforce your brand story, justify your pricing, and make your line feel truly professional.
For OEM swimwear brands, a well-planned branding system typically includes:
- Tagless heat-printed main label on the inside of the swimwear.
- Woven or embroidery brand label on the outside or inside.
- Size and care labels for each SKU and variation.
- Hang tags for retail and showroom presentation.
- Branded hygiene liners to assure product cleanliness.
- Branded cotton or biodegradable poly bags for packaging.
Premium labels and packaging make your swimwear look more expensive — even when the product itself is identical. Clean internal labels, well-designed hang tags, and sustainable bags create a luxury experience that supports higher MSRP and long-term brand positioning.
Labels are not only about aesthetics; they also communicate fiber content, size, care instructions, and origin, which are critical for export and retail compliance. Clear care and material information helps reduce returns and customer complaints due to incorrect washing or usage.
In swimwear, hygiene liners are an essential layer of trust. They reassure customers that the product they purchased is unworn and hygienic, which directly influences online reviews and repurchase rates.
Many new brands leave labeling and packaging to the last minute — this is one of the most common and costly mistakes. To avoid production delays, you should finalize all label and packaging decisions during the sampling stage.
Key planning steps:
1. Decide your label types (tagless, woven, heat transfer, embroidery, etc.).
2. Confirm sizes, positions, and attachment methods for each label.
3. Prepare final artwork (logo, fonts, icons, care symbols).
4. Confirm Pantone color codes for print and embroidery.
5. Select bag type (biodegradable, cotton pouch, zipper bag, etc.) and sizes.
If you already have your own labels, you can supply them to the factory to be applied during production and used for final product packaging, as long as they arrive in time for production.
Tagless labels are printed directly on the inside of your swimwear fabric and are ideal for brands that want a clean, minimal look and maximum comfort.
- Printed in-house by the factory using durable methods that will not crack, flake, or peel with proper care.
- Can include brand name, size, fabric composition, and care instructions.
- You can use factory templates or supply your own design.
- Font size should be larger than 5 pt to ensure legibility on small garments.
This option is perfect for performance or minimalist brands that want to avoid scratchy sewn labels.
Hang tags are a powerful storytelling tool for physical stores, showrooms, and trade events.
- Typically printed on high-quality card stock.
- One side can showcase your logo, while the other side carries your website, social media, price, barcode, or a short mission statement.
- Available in multiple shapes for added visual distinction.
- Typical sample price is around 15 USD, with bulk pricing often starting from about 0.25 USD per piece, depending on quantity and specification.
Use hang tags to communicate the values that differentiate your brand, such as sustainability, inclusivity, or technical performance.
Woven and embroidery labels provide a tactile, premium brand mark on your products.
- Embroidery labels use durable thread that forms your icon or wording.
- Colors are matched as closely as possible to your Pantone references but may not be 100% identical due to thread limitations.
- Commonly placed on the waistband, side seams, or back of tops and bottoms.
- Typical pricing: a development sample around 15 USD, with bulk production often starting from about 1 USD per piece, depending on design and order volume.
For reversible swimwear, removable labels can be used so the end customer can remove them after purchase.
Besides branding, you also need functional labels to communicate size, care, and material composition.
- Size label sets can be ordered in bulk by size at very low unit costs.
- Care labels can be printed or woven, often combined with composition details such as “80% Polyamide, 20% Elastane”.
- You can order sample sets to test layout and readability before bulk production.
Hygiene liners are non-negotiable for any brand selling bikini bottoms or one-piece suits.
- Available in several different shapes, allowing you to choose a style that suits your patterns and branding.
- Can be customized with your logo and brand messaging.
- Digital graphic design mockups are usually provided for approval.
- Sample prices are typically low, with bulk prices starting from a fraction of a dollar per piece.
Use this surface to communicate hygiene, return policies, or a short brand message such as “Please try with underwear” or “We care about your comfort.”
For sustainability-focused brands, hygienic liners made from high proportions of recycled materials are available.
- Offered in selected shapes suitable for most bikini bottoms.
- Use water-resistant adhesive that stays in place but does not leave residue when removed.
- Usually not customizable with your own branding, but ideal for eco-focused positioning.
Although you cannot brand these, they are an excellent talking point for eco-conscious customers and retailers.
Many OEM swimwear factories can pre-package products in biodegradable bags marked with clear sustainability messages, often as a standard packing option. This provides an immediate sustainability advantage without added cost and helps your brand support eco-friendly values.
For brands seeking a more premium unboxing experience, natural cotton fabric bags in drawstring or zipper style are a strong choice.
- Can be customized with your logo or artwork and Pantone color.
- Digital mockups are provided after order for your approval.
- Sample development cost is usually modest.
- Bulk prices are accessible and allow you to integrate a reusable bag into your pricing structure.
These bags can double as reusable storage pouches, aligning your brand with sustainability and practicality.
For OEM swimwear orders, it is important to treat labeling and packaging as add-ons to your main garment order.
- All prices are typically quoted in US dollars.
- Labeling costs do not usually count toward the standard MOQ (for example 100 pieces or 250 pieces), because labels and packaging are considered additions to your garments.
- This allows you to layer branding elements on top of your existing product quantities without increasing your apparel MOQ.
This structure gives you flexibility: you can test different branding combinations without affecting your minimum order quantity on core products.
To help you outperform competing brands, here is a practical, step-by-step approach to building your label and packaging system with an OEM manufacturer.
- Decide if you are positioning as entry-level, mid-range, or premium.
- Allocate a clear budget per set for branding, for example 0.50–3.00 USD per set depending on how many elements you add.
- Prioritize which elements make the biggest difference for your niche, such as eco bags for sustainable brands or bold hang tags for fashion-forward brands.
At minimum, each swimwear SKU should include:
- One main brand identifier (tagless, woven, or embroidery).
- One size and care label.
- One hygiene liner for bottoms or one-piece suits.
- One outer packaging bag (biodegradable or cotton pouch).
From there, you can add optional elements like hang tags, stickers, or secondary woven tabs to create a more layered brand experience.
To ensure smooth production and repeatability, compile all decisions into one simple spec sheet. Consider including:
- Label type, dimensions, and position (with photos or sketches where possible).
- Material (cotton, satin, TPU, PVC, etc.).
- Pantone colors and artwork files.
- Text content for composition, care, and origin.
- Placement of hygiene liners and bags per SKU.
This document becomes the reference point for your OEM swimwear factory so nothing is missed during initial or repeat orders.
Brand Type | Label & Tag Strategy | Hygiene & Bag Strategy |
Eco-conscious brand | Tagless label inside, minimal woven logo tab, neutral color palette | Recycled hygienic liner, biodegradable bag or organic cotton pouch |
Premium fashion line | Embroidery brand label, custom hang tag with mission statement, separate size tag | Custom branded hygiene liner, printed cotton zipper bag |
Sport/performance | Durable tagless print, highly legible care and size labels | Standard hygienic liner, lightweight biodegradable bag for shipping |
DTC online startup | Tagless plus small printed logo, QR code on hang tag linking to website | Branded hygiene liner, biodegradable bag plus printed thank-you card |
To get the most from your OEM partner, follow these operational best practices:
- Send final label artwork and packaging files before production starts, not after.
- If you are supplying your own labels, ensure they arrive at the factory before the main sewing phase.
- Approve digital mockups for hang tags, bags, and hygiene liners to avoid misprints and delays.
- Keep your designs consistent across products to build a recognizable and trustworthy brand identity.
When you work with an experienced swimwear factory, you gain access to existing templates, material options, and practical knowledge of global export requirements, which can significantly shorten your development timeline.
If you are a swimwear brand, wholesaler, or private-label company looking for a reliable OEM partner in China, our team at Yongting is ready to support you from the first sketch to final packed product. We help you plan and produce a complete branding system — from tagless labels and embroidery patches to custom hygiene liners and cotton bags — so every detail of your swimwear reflects your brand identity and market positioning.
Share your tech packs, logo files, and branding ideas with us, and we will recommend a label and packaging combination optimized for your budget, target customers, and sales channels. Contact Yongting today to start your custom swimwear OEM project, and turn every bikini set into a powerful, cohesive brand experience from factory to customer.
Contact us to get more information!
In most OEM setups, labels and packaging are treated as additions and do not count toward the minimum order quantity for garments. This means you can add or upgrade branding elements without changing your clothing MOQ.
Yes. You can send your own labels, and the factory can apply them to your products and use them during final packaging, as long as they arrive in time for your production schedule. Always coordinate timelines with your OEM partner.
Tagless labels are printed directly on the garment using durable techniques that are designed not to crack, flake, or peel with proper care. They offer a clean, modern look and remove the irritation associated with traditional sewn labels.
Yes. You can choose biodegradable product bags and hygienic liners made with recycled materials. Combining sustainable packaging with clear communication on your tags and website strengthens your eco-conscious brand positioning.
Most professional swimwear OEM factories provide digital mockups for hang tags, cotton bags, and custom hygiene liners. You should always review and approve these mockups to confirm layout, colors, and text before starting mass production.
1. https://baliswim.com/custom-brand-labels-packaging/
